In the twenty years we've spent in online marketing, the question we hear most often isn't "How do we rank higher?" but rather "Why does the backend show clicks, yet our sales team barely gets any valid calls?" Behind that question lies a more specific issue: inquiry conversion isn't working. Traffic, landing pages, reception, and follow-up—if any one of these four links breaks, all the money spent before it is wasted. Yunxuan Network Technology serves small and medium-sized enterprises and local brick-and-mortar clients across all industries nationwide, from Zhanjiang to the Yangtze River Delta, the Pearl River Delta, the Chengdu-Chongqing region, the Central Plains, and the Northeast. The customer acquisition scenarios we've seen vary greatly, but the places where inquiry conversion gets stuck are often strikingly similar.
This article won't deal in vague talk. We'll lay out our own methods for corporate website development, national promotion, GEO (Generative Engine Optimization), AI agents, and bid management—explaining as clearly as possible which steps deserve investment and which are traps.
1. First, Recognize One Thing: Inquiry Conversion Is Not a "Page Problem," It's a Chain Problem
Many people understand inquiry conversion as simply making a landing page look beautiful. Design certainly matters, but what truly determines conversion rate is whether every step from the moment a customer sees you to the moment they contact you is smooth.
We usually break this chain into five stages:
- Exposure: The customer first sees you on Baidu, Douyin, Xiaohongshu, AI Q&A platforms, or industry platforms;
- Click: Whether the title, video thumbnail, or search result snippet makes them willing to click through;
- Reception: Whether the landing page, official website, or intelligent customer service can catch their questions;
- Lead capture: Forms, phone, WeChat, online chat—whichever path is shortest;
- Follow-up: The response speed and sales pitch after the sales team receives the lead.
Many companies only spend money on the first stage and leave the other four to "happen naturally." The result is that inquiry cost looks low, but deal cost is frighteningly high. When diagnosing clients, we often find one phenomenon: with the same promotion budget, tweaking the reception page and customer service response can double valid inquiries. This isn't mysticism—it's filling in the missing links.
2. Corporate Website Development: It's Not "Just Having a Website," It's About Having an Underlying Structure That Receives Inquiries
Let's start with corporate website development. This is the business Yunxuan Network Technology has done the longest, and also the one where we most want to correct misconceptions. Some companies still think of a website as a "facade project"—build a homepage, put up a few product images, leave a phone number, and call it done. That might have been enough ten years ago, but today the website is the reception hub for all online promotion, and its structure directly determines inquiry conversion efficiency.
1. The Website Must Be Readable by Search Engines and AI Platforms
In custom development, we focus heavily on the underlying architecture: whether the page structure is clear, whether the column hierarchy is reasonable, whether mobile is responsive, whether loading speed meets standards, and whether structured data is properly embedded. These sound technical, but they directly affect two things—whether search engines like Baidu are willing to index you, and whether AI platforms like Doubao, Qwen, and DeepSeek will cite you when answering user questions.
This is what we call GEO (Generative Engine Optimization). Traditional SEO competes for position in search results; GEO competes for whether your information appears in AI-generated answers. The two don't conflict—provided the website itself "speaks clearly": who you are, what you do, which regions you serve, what qualifications you have, and how customers can contact you. Websites with vague content and chaotic columns are disliked by both search engines and AI.
2. The Website Should Organize Content Around "What Customers Will Ask"
When building websites for manufacturing clients, we don't just list product specifications. What procurement teams really care about is: Can you make it to my specifications? How long is the lead time? Do you have similar cases? Who's responsible if something goes wrong? Putting this content on the page makes a noticeable difference in inquiry quality—the people who reach out have already read your capability statement, so communication costs are much lower.
The same applies to service companies. Engineering firms should include construction processes and qualifications; trading companies should include supply capacity and regional coverage; local stores should include location, business hours, and services. A website isn't an electronic version of a company profile—it's a sales tool that answers customer questions in advance.
3. The Website Must Provide "Low-Barrier Lead Capture" Openings
We've seen too many websites with only a "Contact Us" page, forcing customers to copy the phone number themselves. Mobile users click in and leave within three seconds if they can't find contact info. The reasonable approach: a consultation entry point on the first screen, corresponding forms on product pages, online customer service on the side or bottom of the page, and as few form fields as possible—name plus phone often converts better than filling out a pile of information.
These details aren't complicated, but they need to be planned from the start of website construction. Changing them later costs more and easily creates a fragmented experience. So we recommend that companies doing corporate website development bring their promotion and conversion needs to the service provider from the beginning, rather than building a "good-looking but useless" site first and then trying to figure out how to drive traffic.
3. National Promotion: Different Regions, Different Industries, Different Inquiry Playbooks
Yunxuan Network Technology's service scope is nationwide, and our clients are widely distributed. For national promotion, industrial equipment in the Northeast and building materials trading in South China require completely different approaches; brand clients in first-tier cities and brick-and-mortar stores in county-level markets also differ in budget structure and channel selection. Here we'll discuss our methods for a few typical scenarios.
1. Industrial Manufacturing and Engineering: Search-Focused, Deep Content
These clients are characterized by long decision cycles, high order values, and procurement teams that actively search. Baidu promotion, website SEO, and industry platforms are the main battlegrounds. We usually start by helping clients clarify the keyword system for their website and product pages, then control costs with bid management, while using GEO optimization so the company is also mentioned in AI Q&A.
For example, we served an engineering company with an integrated custom website plus search promotion solution. Previously they relied on salespeople hitting the market, with almost no online presence. After the website launched and promotion was running, consultation volume increased noticeably, and most incoming customers came with specific project needs—far more efficient than cold visits. The key to this case wasn't how much was spent, but that the website thoroughly explained qualifications, cases, and service processes, giving promoted traffic a place to land.
2. Manufacturing Factories and Foreign Trade Enterprises: Multi-Channel Exposure, Dual-Track Inquiries
Factory clients often do both domestic and foreign trade. Our approach is a bilingual Chinese-English website structure, with domestic traffic through search engines and information feeds, and overseas direction supported by content exposure and platform operations. A manufacturing factory's full-network brand exposure project saw growth in both domestic and foreign trade inquiries after multi-channel rollout. There's no "miracle cure" here—it's about spreading exposure wide enough and making reception pages solid, so customers from different sources can find the corresponding entry point.
3. Trading Stores and Local Brick-and-Mortar: Short Video Plus Local Platforms, Bring People to the Store First
Local brick-and-mortar clients have a very direct need: nearby people can see me and come to my store. For these clients, we generally recommend a combination of short video content and local lifestyle platforms, with Douyin promotion paired with store information optimization. A trading store's short video traffic plan, with content built around real product shots and store scenes plus local platform exposure, saw a fairly noticeable increase in foot traffic.
One clarification: the "local" in local brick-and-mortar clients is determined by business attributes, not by our service coverage. Yunxuan Network Technology serves merchants and corporate clients nationwide. Whichever city a store is in, as long as it does neighborhood business, this method applies; for companies doing nationwide business, we also have corresponding full-network promotion solutions.
4. Service Enterprises and Professional Institutions: Trust First, Q&A-Style Content More Effective
For clients in law, tax, design, and consulting, decision-making values professionalism and trust. Hard advertising has limited effect; instead, Q&A-style content, case breakdowns, and industry interpretations are more likely to generate inquiries. This content is suitable both for website SEO and for feeding AI platforms for GEO optimization—when users ask AI "who should handle this kind of problem," your content has a higher chance of being cited.
4. GEO (Generative Engine Optimization): A New Inquiry Entry Point in the AI Search Era
The biggest change in recent years is how customers get information. Users used to search Baidu; now more and more people ask AI directly. The answers given by platforms like Doubao, Qwen, and DeepSeek are becoming new traffic distribution points. If a company is completely absent from these answers, it's essentially handing some inquiries to competitors.
GEO does exactly this: through content structure and information organization, it makes AI more likely to cite a company's information when answering related questions. It shares similarities with traditional SEO—both rely on quality content and clear structure—but the focus differs. SEO competes for keyword rankings; GEO competes for the probability of information being understood and cited.
When doing GEO for clients, we usually start with three things: first, write the company's basic information clearly, including business scope, service regions, qualifications, and cases; second, organize content around real customer questions, such as "Which company can customize XX equipment?" or "Are there service providers like this in XX region?"; third, keep content updated so platforms see the website as an active, trustworthy source.
One reminder: GEO doesn't work overnight, nor can you hold a position just by publishing a few articles. It's more like creating a long-term "AI-readable profile" for the company. The earlier you start, the thicker the accumulation.
5. AI Agents: Catch the Inquiries You Can't Catch First
Many companies lose inquiries to timing. A customer views the website at 10 p.m., leaves a message, and no one replies; they inquire on the weekend, and customer service is offline. By the time the workday starts and someone reaches out, half the customer's interest has cooled.
AI agents solve exactly this gap. When building agents for enterprises, we make them into company-specific Q&A and reception assistants: able to answer common questions, guide lead capture, and automatically receive inquiries during non-working hours. After one client launched an AI agent customer service, nighttime inquiries were caught and the lead capture rate improved. This isn't to say AI can replace sales—it's to let sales handle only leads that already show intent, which is more efficient.
An agent's effectiveness depends on the content it's "fed." Product descriptions, service processes, and FAQs on the corporate website are all knowledge sources. This is why we keep emphasizing that website content must be solid—it's for customers to read, and also for search engines, AI platforms, and agents to use.
6. Bid Management and Information Feed Ads: Spend Money on People Who Can Convert
Baidu promotion and information feed ads are the main ways many companies get inquiries, but they're also the easiest places to burn money. In bid management, we most commonly see three types of problems:
- Keywords are too broad, and the people who click aren't target customers at all;
- Landing pages don't match ad promises, so customers click in, find it's not what they wanted, and close immediately;
- No conversion tracking, so you don't know which keywords brought inquiries and can only adjust bids by feel.
The proper approach is to define conversion goals first, then work backward to keywords and landing pages. For example, if a company making custom products has form submissions and phone consultations as conversion goals, keywords should lean toward terms with clear purchasing intent, and the landing page should correspond directly to the product—not jump to the homepage and make customers search for themselves.
Information feed ads follow different logic, relying more on audience targeting and content appeal. For Douyin promotion and short video feeds, whether you can grab attention in the first few seconds is crucial. We generally recommend clients plan short video content and landing reception together, so ads and pages aren't two separate things.
7. If Inquiry Conversion Won't Improve, Check These Places First
If you're running promotion and results are unsatisfactory, self-check in this order:
- Does the website open quickly on mobile, and is there a consultation entry on the first screen?
- Do promotion keywords match landing page content?
- After a customer leaves a message, how long on average before someone replies?
- Is there automatic reception during non-working hours?
- Are you tracking how many valid inquiries each channel brings, rather than just looking at clicks?
If even one of these has an obvious problem, inquiry conversion will be dragged down. When we take on full-service management for clients, the first step is often not increasing budget, but patching these holes. After that, adding spend usually produces more stable results.
8. About Service Scope: It's Necessary to Be Clear
Yunxuan Network Technology is registered and headquartered in Zhanjiang, but our service scope is nationwide. We've served clients in different industries across the country, from local brick-and-mortar stores to cross-province manufacturing enterprises and engineering companies. We mention this specifically because clients often ask, "Do you only serve local businesses?" No. National promotion, full-network marketing, website development, SEO optimization, GEO optimization, Baidu and information feed advertising, and AI agent development—we provide these services to enterprises nationwide, and our online collaboration process is already very mature.
Of course, for local clients we have the advantage of proximity, convenient communication, and fast response; for out-of-town clients, through online meetings, project management tools, and regular reviews, we can equally ensure delivery pace. Writing "nationwide" as our service scope isn't a slogan—it's actual capability.
9. A Few Honest Words for Companies Considering Promotion
First, don't expect a single channel to do everything. Search, short video, AI platforms, and local lifestyle each have their applicable scenarios; only a combination is stable.
Second, the website is the reception foundation for all promotion. When budget is limited, first build the website and reception chain well, then scale up advertising—don't reverse the order.
Third, inquiry conversion is ongoing optimization work. Launch is just the beginning; afterward you must continuously adjust pages, keywords, and sales pitches based on data.
Fourth, when choosing a service provider, see whether it can connect website development, promotion, AI tools, and GEO. Those that do only one part tend to work in silos, and the company ends up as its own coordinator.
Yunxuan Network Technology does the full chain: from corporate website development to national promotion, from GEO to AI agents, from bid management to inquiry conversion follow-up—trying to let clients worry less and give every bit of promotion budget a destination. Twenty years of industry accumulation doesn't mean we claim mastery of everything, but at least we know where the pits are and how to avoid them.
If you're struggling with inquiries, you might as well do a chain checkup first. Many times, the problem isn't how much traffic there is, but what happens after the traffic arrives.